The Restarting of Exhibitions

As we slowly return to some form of normal following the pandemic, the restarting of exhibition trade shows has prompted an influx of orders for promotional freebies with GSM Online Label Sales.

Whether attending an exhibition as an exhibitor, visitor or media contact, it is always interesting to see what companies bring as their promotional giveaways.

Some items make it back to the office to be shared among colleagues, namely pens, keyrings and mints, however some of the more extravagant and personal items get kept.

The best promotional item
One of the best promotional items noted at an exhibition (for a fan) was a rugby ball. Umbrellas are always exceptionally popular in autumn/winter and edible goods generally get exhibitors through the long show days. Our sales team has deemed a back scratcher the best promotional item ever received however the technical manager argues that the laser cut and folded land rover (stainless) steals the show.

Stand out from the crowd or show off capability?
There is the opportunity with any trade show to ‘go wild’ with the promotional items. Ordering the most extravagant, lavish goods as ‘freebies’ seems to defeat the object however they do serve the purpose of reminding companies of you. An example of this is a company that was actually serving an alcoholic beverage that was made locally to them leaving the recipient with the logo clad glass, that they had drunk the beverage from, as their freebie.

Alternatively, and like the laser cut and folded land rover, some companies choose to hand out items that not only reminds users of their company name but also of their capabilities. Another example of this is the etched and infilled stainless steel rules that GSM Online Label Sales distribute as promotional items demonstrating our manufacturing capabilities along with digitally printed anodised aluminium coasters.

Both methods of attracting potential customer attention are valid and will have the desired effect of putting your company name in front of potential customers. One achieves this by putting their name on an object that they could use in day to day life and the other achieves it by demonstrating a companies capabilities so you can easily apply this to your requirement. The extravagant freebies are great for companies who may not manufacture whereas the capability showing freebie is good for manufacturing companies to showcase their products and processes.

We hope to see you in the near future with your free promotional products.